Swot Analysis Of Brinker International, Inc. Swot Analysis

Brinker International, Inc. SWOT Analysis SWOT refers to the Strengths and Weaknesses of an internal factor of a firm and the Opportunities and Threats of an external environment facing the firm. SWOT analysis is a technique widely used by managers to provide strategic overview of the company. The best approach and most effective technique to SWOT is maximizing the company strengths and opportunities and minimizing weaknesses and threats. When this assumption is applied accurately, the outcome of the company can be a very powerful and successful. 1.Strengths 1.1 One of Brinker’s strengths has to do with using effective strategies in advertising and marketing and targeting its customer base. Brinker uses effective advertising and†¦show more content†¦The company has also been focusing on expanding its presence in international markets. In 2016, Brinker s international franchisees and joint venture partners opened 36 Chili s restaurants. During the reporting period, Brinker entered into new development agreements with new and existing franchisees for development in Bangladesh, Bolivia, Chile, India, Indonesia, Mexico, Panama, Saudi Arabia, Sri Lanka and the UAE. Presence in diverse markets helps Brinker offset risk of depending upon any particular geographic market. It also protects the company from risks associated with adverse economic and political developments in a geographic market. 1.3 Franchise development driving top-line growth Brinker has been transforming itself to franchise more of its company-owned units as well as to move toward international expansion away from the saturated domestic market. As of June 29, 2016, Brinker had 25% of its domestic and 96% of its international restaurants were operated through franchisees. During 2016, the company had 659 restaurants through franchisees. Brinker has sold company-owned restaurants to its franchisees and may continue to do so. 2. Weakness 2.1 Increasing indebtedness could limit the company s financial flexibility Brinker has recorded a significant increase in its debt levels. In 2015 the company’s long-term debt was $950,156, as of 2016 their long- term debt increased to $1,113,900, an increase of 14.7%. As a result of increasedShow MoreRelatedTgi Fridays Marketing Plan4980 Words   |  20 Pages4 Strategic Focus and Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Mission Statement 5 Goals 5 Competitive Advantage 5 Situation Analysis 6 SWOT Analysis 6 * Industry Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Competitor Analysis 7 Company Analysis 7 Customer Analysis 8 Market-Product Focus 9 Marketing and Product Objectives 9 Market-Product Grid 9 Target Markets 10 Points of Difference Positioning 10 Read MoreStudent Audit Example Starbucks Essay12474 Words   |  50 PagesCURRENT SITUATION 3 Mission statement analysis 6 III - CORPORATE GOVERNANCE Board of Directors IV - EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS 7 8 16 Societal environment 16 Task environment 16 EFAS analysis 18 V - INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESSES 19 Financial analysis 22 Common-size statements 34 Financial Ratio Analysis 36 IFAS analysis 36 VI - ANALYSIS OF STRATEGIC FACTORS (SWOT) 37 Mission Statement 37 SFAS analysis 37 VII - STRATEGIC ALTERNATIVES AND

Literary Analysis Of A Worn Path By Eudora Welty )

Journey of Thanks (Literary analysis of A Worn Path by Eudora Welty) How far should one travel to another if they know the will not be thanked for their actions? Eudora Welty, a lady that wrote in a male dominated world, wrote the story A Worn Path, which is consider one of the greatest works of the twentieth century. A Worn Path is about Phoenix Jackson an older woman that goes on a journey through the forest to get to a hospital in another town because her grandson got into something and is dying. Phoenix truly shows that she will do anything and endure anything for her grandson; not matter what she receives in return. In an article it says,† The bird consumed itself in fire, rising reborn†¦show more content†¦old equal each out and both sides rely on the other. In addition, another point big message of A Worn Path is connected to the man powerful bird, but when it gets older and know it is about to die the phoenix goes and build a nest and lights itself on fire and out of the flames and new baby phoenix is born. The baby phoenix will grow up to be strong and powerful and then repeat the cycle. Shown in A Worn Path where it says, â€Å"Over she went in the ditch†¦ Down there her senses drifted away† (Pg. 852). She falls into a ravine and is stuck there for so long, to the point where she was going to die. Phoenix gets lucky and someone comes along and helps her and instead of giving up, she continues her journey not letting it faze her. Showing like the phoenix bird she pushes through and never gives up and will fight through the pain. Undoubtedly, Phoenix’s name has a hidden message and meaning to it. The biggest message in A Worn Path is gratitude towards others that help you in life. This old lady Phoenix Jackson sacrifice is potentially her life as she goes on this mission to get medicine for her dying grandson. She goes through all these hardships and obstacles, but when she gets back home her grandson will not thank he r, it is just something he expects her to do is take care of him. Children think it is an adults’ duty to make sure they are okay and never think about giving gratitude for what the adult did for them. Shown at the end of the storyShow MoreRelatedLiterary Analysis Of A Worn Path1221 Words   |  5 PagesOvercoming Obstacles: A Literary Analysis of â€Å"A Worn Path† Thesis: â€Å"A Worn Path† by Eudora Welty is one of the best short stories to incorporate different symbolic representations of determination and the will to live. I. Introduction II. Phoenix A. Definition B. Characteristics III. Natural symbolism A. Steep hill B. Thorns of bush IV. Perceived Racism A. Imagined cake B. White hunter V. Arrival in Natchez A. Nurses’ comments BRead MoreSymbolism in A Worn Path by Eudora Welty1106 Words   |  5 PagesIn the story â€Å"A Worn Path† uses a continuous number of literary techniques and there is an overflow of symbolism. In the story everything symbolizes an object symbolism is when an object in the story can relate to something. Symbolism is a literary technique that adds meaning to a story by using an event or object as a symbol to represent something else. Phoenix Jackson represents the most important thing in the story the ancient Egyptian bird the Phoenix. The story â€Å"A Worn Path† takes place in DecemberRead MoreA Worn Path By Eudora Welty944 Words   |  4 Pagesones you love? In â€Å"A Worn Path,† by Eudora Welty, the reader is taken on Phoenix Jackson’s, the main character’s, journey to the doctor’s office to obtain the medications needed for her ill grandson. Having to commute in such difficult conditions, Phoenix endures through the dense and ti resome woods, stretching from the countryside to the town. After persevering through the long journey to her destination, Phoenix arrives at the building and receives the medication she needs. Welty concludes the storyRead MoreLiterary Analysis Of A Worn Path710 Words   |  3 PagesLiterary Analysis of A Worn Path, by Eudora Welty The famous short-story, A Worn Path, has enlightened many readers since it was published in 1941. This story tells the tale of an old woman and her long adventure to town. She experiences many obstacles her journey and people who make her consider giving up, but she keeps her head high and continues on. Welty’s inspiration struck when an elderly woman walked past in the distance on her way through the countryside. â€Å"A Worn Path† is an uplifting taleRead MoreA Worn Path Analysis1058 Words   |  5 PagesPerseverance: â€Å"A Worn Path† Analysis â€Å"A Worn Path† by Eudora Welty, published in the Atlantic Monthly during February 1941, portrays an elderly, southern, African American woman’s endurance through a lengthy journey from her home to Natchez, Mississippi to obtain medicine for her ill grandson, who has lye poisoning. Throughout the journey, the protagonist, Phoenix Jackson, confronts several conflicts testing her. The tale describes the encounters of Phoenix Jackson during her travels using literary devicesRead MoreEudora Welty s A Worn Path956 Words   |  4 PagesIntroduction James Saunders wrote an interesting article â€Å"’A Worn Path’ The Eternal Quest of Welty’s Phoenix Jackson† (The Southern Literary Journal 25.1, Fall 1992: p62-73.) that not only analyzed Eudora Welty’s â€Å"A Worn Path† (The Collected Works of Eudora Welty) from his perspective but also included the perspectives of other authors which makes his article an excellent source for interpretations of ‘A Worn Path’. Summary Saunders article summarizes Phoenix Jackson as a symbol of the ChristianRead MoreSymbolic References in Eudora Weltys A Worn Path1378 Words   |  6 Pages Symbolism is used in many ways and writers use symbolism to â€Å"enhance their writing.† It can give their work â€Å"more richness and color and can make the meaning of the work deeper.† In literary work the actions of the characters, words, action, place, or event has a deeper meaning in the context of the whole story. The reader needs to look see the little things like a dove symbolizes peace, or like the red rose stands for romance. Mostly everything can have a symbolism meaning to it. For instance theRead MoreThe Road Not Taken, by Robert Frost and A Worn Path, by Eudora Welty2347 Words   |  10 Pagesconsidering and concluding the response gained from literary works, the reader can obtain a deeper, analytical understanding of these techniques and tools used by the authors of the various literature forms. Fo r this assignment, I have chosen to compare and contrast two separate literary works from â€Å"Journey into Literature† (Clugston, 2010), with similar themes. . The poems I will discuss are â€Å"The Road Not Taken†, by Robert Frost and â€Å"A Worn Path†, by Eudora Welty. I have chosen these works over the othersRead MoreDecoding The Symbolism Used in A Worn Path by Eudora Welty1276 Words   |  6 PagesToday we will be talking about the different literary references used throughout Eudora Welty’s â€Å"A Worn Path†. I will explain and decode different techniques used by the author throughout her story. The story is of an old southern African American woman, named Phoenix Jackson, making her way into to town to pick up her grandsons medication from the doctor’s office. But this is no normal old woman. She cannot see and is picking her way with a cane to make her way across a barrage of obstaclesRead MoreEudora Welty a Worn Path12166 W ords   |  49 PagesA Worn Path by Eudora Welty Copyright Notice  ©1998−2002;  ©2002 by Gale. Gale is an imprint of The Gale Group, Inc., a division of Thomson Learning, Inc. Gale and Design ® and Thomson Learning are trademarks used herein under license.  ©2007 eNotes.com LLC ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution or information storage

Advantages of Study Abroad Programs-Free-Samples for Students

Question: Discuss about the Advantages of Study Abroad Programs. Answer: Introduction: Abroad study is the act of getting education by a student in a country other than his or her own. This can include primary or secondary and graduate level students. Usually study abroad programs are achieved by collaboration of two universities who then exchange students allowing them to get foreign education. A typical education program is limited to only a semester but sometimes it may extend to multiple semesters. These report discuses about the main study abroad techniques that are made available to the students of other countries. This report also includes an infomercial about study abroad programs and the targeted audiences associated with it. Aim of the project: The aim of this project is to make an infomercial about study abroad programs. The programs are being provided by Macquarie University. The main topic of discussion is the IES Abroad direct enrolment Sydney (Mueller 2014). This program is an undergraduate study abroad program with emphasis on business and commerce, science and psychology. The infomercial aims to recruit students from other countries for this program. The main aim of this information report is to provide details about the topic. Intended audience: The intended audience of this infomercial is the 17-year-old students with tablets or Smartphone or computers with an internet access. To reach the target audience, social media advertising or YouTube will be used along with other advertising websites (Litt and Hargittai 2016) to promote the content. Overview: The infomercial video will be made by taking appealing pictures to students. As they are the intended audience, the video will be made in such a way to get their attention. Along with the information about the program, the cultural landscapes and the neighborhood will also be shown in the video as they are said to target young people (Cury 2013). At the end of the video, the required website needed to attend to sign up for the program will be embedded in the video. The link will also be in the description area where the video will be uploaded. Resources: The infomercial video will be made by careful planning and acquisition of resources is required before the production. Firstly, a budget of 500$ is required to make the video. This budget will also include the necessary promotions. Secondly, a video spokesperson will be hired. Thirdly, a production house needed to make the infomercial will be rented. The house will include the necessary equipments needed. Fourthly, the product to be included is to be integrated in the video. As the product is to make promotions of the study abroad program, there will be no price mentioned in the video. Fifthly, the video will consists of the great qualities of the program including the landscapes and cultures of the neighborhood to make a great impression on the audience (Liu et al. 2012). Lastly, the video will be promoted in front of the intended audience as mentioned in the report. Project timeline: Testing strategy: After the production of the video, there is a requirement for the testing of the video. The testing part includes two aspects that should be met to complete the testing requirements. The first aspect is the user testing. A test promotion in YouTube will be made and the conversions will be noted (T?nase 2015). If there is good amount of sharing and likes in the video along with appropriate comments, then the video will be targeted for large-scale promotions, else a new layout of the video will be made. The other aspect is the technical part of this process. It involves the spatial, temporal and quantization of the source. The sources of the video frames can be checked and applied modifications along with changes in the media output. The sources include microphones, website, while the modifications include encoding, or decoding (Rose 2013). The media output is the destination where the video will be played which includes computers or Smartphone. The temporal aspect is to define the frame bits per second while the spatial aspect is to determine the event precision in the video. The quantization part is to check the emergence of two different aspects and its outcome. Conclusion: Thus, the video infomercial will be made in such a way so as to get the attention of the students. The video will be uploaded in YouTube to make it accessible to the students with Smartphone or tablets or computers. The required resources, which are mentioned here in this report, have to be fulfilled before the commencement of video production. Thus, the report is concluded by stating the requirements needed to get success for the made infomercial. References: Cury, I., 2013.TV Commercials: How to Make Them: or, How Big is the Boat?. CRC Press. Litt, E. and Hargittai, E., 2016. The imagined audience on social network sites.Social Media+ Society,2(1), p.2056305116633482. Liu, S., Wang, Y., Yuan, L., Bu, J., Tan, P. and Sun, J., 2012, June. Video stabilization with a depth camera. InComputer Vision and Pattern Recognition (CVPR), 2012 IEEE Conference on(pp. 89-95). IEEE. Mueller, B., 2014. Effects and outcomes of a study abroad semester: intercultural competence development in an Australian case study. Rose, J., 2013.Producing great sound for film and video. CRC Press. T?nase, G.C., 2015. Marketing the Business Online with Youtube: The Future is Now.

The Changing Face of Management Education free essay sample

Higher education especially in management faculty in India stands at a crossroads. Without change, the traditional university structure of educating and training tomorrow’s business leaders is likely to be surpassed and discarded in the increasingly diverse and technological global economy. To provide our students with the talents necessary to compete in this marketplace, we must recognize and accept the challenges before us today.Internationalization of the business school curriculum is no longer a luxury. The complexities of worldwide markets must be integrated into the core undergraduate as well as post graduate management educational framework. The existence of an institution shall depend upon the quality of education and training offered. In future fittest will survive for which quality product service will be the key aspect. If we, as academics, accept the challenges before us today, there is no reason we cannot retain our position as the preeminent provider of high-quality educational services for decades to come. We will write a custom essay sample on The Changing Face of Management Education or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So, it is an immediate requirement to shape the management education in accordance with the global changes to improve competitiveness with the total quality management. Therefore, in the present paper, an effort has been made to examine the current education system with special reference to management education system and to find out ways for quality improvements in the present management education system so that business schools respond to current paradigms.Relevance of the study: Education in India falls under the control of both the Union Government and the states, with some responsibilities lying with the Union and the states having autonomy for others. The various articles of the Indian constitution provide for education as a fundamental right. Most universities in India are Union or State Government or deemed. The Indian government is making sincere and progressive efforts at primary education. But there is an emerging need for such efforts at higher education also. Because higher education is necessary for one to achieve excellence in the line one is best.Hence one should be selected for higher education on the basis of merit only. Commerce and management education is an educational strategy and relates to real organizational problems. Management education in India is not very old; it has taken its practical shape during early sixties with establishment of Indian Institute of Management to train the people with management concepts. After that many institutions, universities have also come forward to provide management education to cater the increasing demand of good managers. At the time of independence, Indian economy was developing and hence we required bureaucratic management skills.However about 60 years after independence, the Indian economy has become more mature and hence we require entrepreneurial management skills. It is experienced that our management schools may have failed to meet this challenge. Therefore there is a need to revamp our management education. In the era of global competitiveness, we have to exercise utmost care to safeguard, Indias interest to see that India does not loose in international arena. In the era of these fast emerging changes, there is a need for future global managers with qualities and competencies in global perspective. Quality is the only currency, which is accepted universally and it is also true in the case when product is education. Every customer is now quality conscious. In management education, quality has become a necessity and circumstances require total quality management. To make India an intellectual capital of the world, we have to rethink about the management education and effort should be made to create a dynamic environment, which can quality technical education colleges. The Indian B-Schools might have to take many initiatives to stand up to the challenge.The solution seems to be, While the affiliated colleges are needed to be more autonomy-both financial and academic, the autonomous institutions have to strengthen their curriculum. As more and more well-educated and well-equipped talent emerges, the task of talent selection becomes even more complex. Companies find it increasingly difficult to identify and zero in on the right candidate for the right job. The onerous task of hiring the best will become more and more difficult; the situation will be exacerbated by the requirement of greater numbers of people on-the-job.The emergence of such a new dimension has already begun. Companies are feeling the need for global standards to benchmark human resources and academics are encouraging the use of merit-based candidate selection systems. Indias position as a lead contributor to the global IT human resources pool will need to be supported by the adoption of global standards for talent selection. Therefore main objective of the current paper is to study present scenario of management education in India as well as opportunities and challenges in management education system. 2.